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Sony's new 4K mini-site.

Sony has launched it's new 4K mini-site.
http://pro.sony.com/bbsccms/ext/digitalcinematography/f65.html

The 4K Benchmark - SMPTE News

The buzzword "4K" was a major theme through the recent NAB 2011 show in Las Vegas, particularly at the DCS 2011. In terms of 4K image capture, the issue was a hot topic partly because of Sony's debut of its new F65 CineAlta Digital Motion Picture Camera. Sony is promoting the camera as a true 4K (4096  x  2160) digital imaging system for high-end movie production built around an 8K 20-megapixel CMOS chip with new architecture that permits almost half of those 20 megapixels to be dedicated to green channel photosites for each pixel, allowing the capture of wider color space, since the green channel is the foundation of the luminance signal on digital sensors.

Sony Announces Next Generation CineAlta Camera with New 8K CMOS Image Sensor

The F65 sets a new benchmark with extraordinary resolution, dynamic range, color reproduction and sensitivity.

LAS VEGAS, April 10, 2011 – Sony is revolutionizing digital cinematography with the official unveiling of its much-anticipated next-generation CineAlta camera. The F65 raises the bar in the quest for the “look” of 65mm film, and delivers on its promise to derive true 4K resolution and beyond – at the point of image capture.
 
Sony’s unique 8K image sensor, with approximately 20 megapixels, offers higher image fidelity than any other camera. With 16-bit RAW output, the F65 establishes the gateway to a complete, end-to-end 4K mastering workflow.
 

ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite On Mac OS X & Windows 7 at NAB 2011

SCRATCH state-of-the-art toolset raises the creative bar, while new price tag lowers the barrier to entry

Apr 11,  NAB 2011, Las Vegas, USA - ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, today announced that it is launching version 6 of SCRATCH, its best-selling comprehensive, end-to-end digital cinema and broadcast imaging tool for post-production workflows.
 

ASSIMILATE Announces New SCRATCH Lab™ Digital Lab Application on Mac and Windows at NAB 2011

SCRATCH Lab is designed, tuned and priced specifically for on-set and VFX dailies ecosystems

Apr 11, NAB 2011, Las Vegas, USA - ASSIMILATE (www.assimilateinc.com), the leading provider of powerful post-production tools for digital workflows, today announced SCRATCH Lab™, the industry’s first Digital Lab tool specifically designed to meet the unique requirements of on-set and visual effects dailies ecosystems.
 

ASSIMILATE Announces SCRATCH Product Family on Mac OS X

Artists get new freedom to choose portability, design and scalability of OS and hardware configurations of SCRATCH products

April 11, Las Vegas NV, USA - NAB 2011: ASSIMILATE (www.assimilateinc.com), the leading provider of powerful post-production tools for digital workflows, announced today that is bringing its next generation of SCRATCH high-performance, data-centric, dailies and DI products to Mac OS® X.
 
ASSIMILATE’s next-generation SCRATCH products for Mac OS® X and Windows 7 include: